Introduction
InOut Games, a licensed B2B provider of instant-play casino games, has emerged as a trailblazer in the iGaming industry since its inception in 2024. With a focus on innovative game design, seamless integration, and player engagement, InOut Games has rapidly grown its market presence, particularly through its flagship title, Chicken Road. This blog explores the success history of InOut Games, highlighting key milestones, their innovative approach, and the impact of their games on the global iGaming market.
The Genesis of InOut Games
Founded in 2024, InOut Games entered the iGaming sector with a mission to deliver unique, engaging, and provably fair gaming experiences tailored to both players and operators. Headquartered under a Curacao eGaming license, the company quickly established itself by focusing on cutting-edge technology and player feedback-driven development. Unlike traditional casino game providers, InOut Games prioritized short betting cycles, high retention, and localization in over 15 languages to cater to a global audience.
Their debut portfolio included crash, mines, plinko, and arcade-style games, with Chicken Road becoming the standout title that propelled their early success. The company’s commitment to innovation and partnerships set the stage for rapid growth.
Key Milestones in InOut Games’ Success
2024: Launch and Early Traction
- Establishment and Licensing: InOut Games was founded and secured a Curacao eGaming license, ensuring compliance with global standards for fairness and transparency.
- Launch of Chicken Road: The release of Chicken Road, an arcade-style pick-and-step game with a 98% RTP, marked their entry into the iGaming market. Its simple yet addictive mechanic—guiding a chicken across a road filled with traps—resonated with players, particularly in India.
- Initial Partnerships: InOut Games partnered with operators like 4RA Partner, which adopted Chicken Road to revitalize their stagnating online casino business in India. This collaboration proved pivotal, as 4RA Partner saw significant growth in engagement and conversions.
2025: Explosive Growth and Recognition
- Market Expansion: By January 2025, InOut Games’ monthly active user base (MAU) surged from 50,648 in December 2023 to over 2.9 million, reflecting a remarkable increase in player engagement.
- Chicken Road’s Viral Success: Chicken Road became a cultural phenomenon, especially in India, driven by its low learning curve, frequent micro-successes, and playful design. A TikTok explosion with 20 million hashtag views overnight amplified its reach, supported by branded GIF stickers and a sound pack featuring the chicken’s iconic cluck.
- Award Recognition: Chicken Road was voted “Game of the Year” at the 2025 G Gate Awards in Tbilisi, Georgia, cementing InOut Games’ reputation for innovation.
- Portfolio Expansion: InOut Games grew its portfolio to 31 games, including titles like Chicken Road 2, Plinko AZTEC, Hamster Run, Forest Arrow, and Penalty Unlimited. These games emphasized provably fair mechanics and mobile optimization.
- Industry Presence: The company made a strong debut at IGB Live 2025 in London, establishing key partnerships and showcasing their API-driven integration and customizable game features.
Ongoing Success: Strategic Marketing and Innovation
- Influencer Partnerships: Collaborations with streamers and bloggers boosted brand visibility, particularly for Chicken Road and Hamster Run.
- Free Bet Promotions: Features like free bets in Chicken Road and Mines increased player acquisition and retention, enhancing lifetime value (LTV) and return on investment (ROI) for operators.
- Community-Driven Updates: InOut Games actively incorporated player feedback through Discord polls and beta testing, leading to updates like lowering Chicken Road’s Hard-Core mode minimum stake and adding an on-screen cash-out button.
- Global Reach: With support for over 100 currencies (fiat and crypto) and localization in 15+ languages, InOut Games ensured accessibility across diverse markets.
The Chicken Road Phenomenon
Chicken Road has been the cornerstone of InOut Games’ success. Its key features include:
- Instant Engagement: No learning curve, allowing players to jump into the action immediately.
- High Retention: Micro-successes every 5–10 seconds and “near-miss” moments keep players hooked.
- Provably Fair Mechanics: Integration of SHA-256 hash verification ensures transparency, with server seed, client seed, and nonce visible in the UI.
- Mobile Optimization: Built in HTML5, the game achieves sub-80ms tap-to-hop latency on mid-range Android devices, ensuring smooth gameplay.
The game’s success in India, where 4RA Partner leveraged it to achieve low acquisition costs and high engagement, highlights its market fit. Its first-mover advantage in the region, combined with a fresh ad auction, allowed for scalable growth.
Other Notable Titles
While Chicken Road led the charge, other games contributed to InOut Games’ success:
- Chicken Road 2: Introduced speeding cars and adjustable difficulty, maintaining the core mechanic while adding complexity.
- Hamster Run: A crash game inspired by Hamster Kombat, featuring a sprinting hamster and multipliers up to x1000. It became an unexpected hit in 2025.
- Plinko AZTEC: A visually rich take on the classic Plinko game, with a 98% RTP and Aztec-themed design.
- Penalty Unlimited: A football-themed game with multipliers exceeding x13,000,000 in hard mode, appealing to skill-based players.
Technological and Operational Strengths
InOut Games’ success is underpinned by its robust technical and operational framework:
- Fast API Integration: Operators can integrate games in under 48 hours, with access to real-time analytics and customizable RTP settings.
- 24/7 Support: Dedicated managers and round-the-clock technical support ensure seamless operations for partners.
- Provably Fair Systems: Certified RNG technology and hash verification build trust among players and operators.
- Cross-Platform Compatibility: Games are optimized for mobile and desktop, with no performance issues across devices.
- GDPR Compliance: Data encryption and role-based access ensure compliance with EU regulations.
Challenges and Solutions
InOut Games faced challenges such as younger audiences showing higher churn rates. They addressed this by:
- Implementing retention tools like welcome bonuses and in-game gamification.
- Adjusting game mechanics based on community feedback, such as adding tactile controls after a Discord poll showed 82% player preference.
- Scaling budgets gradually to maintain sustainable unit economics despite lower LTV compared to crash games.
Future Outlook
InOut Games is poised for continued growth with plans for:
- Co-op Mode: A two-player mode for Chicken Road where friends race chickens on parallel lanes.
- Dynamic Obstacles: Moving flame tiles to increase strategic depth, starting with Easy mode.
- Global Expansion: Further localization and partnerships to penetrate new markets.
- Innovative Titles: Continued development of arcade-style and skill-based games to redefine iGaming.
